C
Evidence Grade C
Use with Hedging
Recent
$10
$10 -- average cost per mille for Meta (Facebook) ads (2025-02)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$10
Unit
Currency Usd
Data Vintage
2025-02
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Varos
Primary
Tier B
https://www.varos.com/ ↗
Source Article
Meta CPM Analysis: Q1 2025 Review
Meta CPM Analysis: Q1 2025 Review
Published
April 15, 2025
Updated
May 27, 2025
Originally published: 07/15/2024
Let's face it: Keeping tabs on Meta's CPM isn't just busywork—it's the compass that guides smart ad spend and drives ROI. In this deep dive, we're unpacking what happened with Meta's ad c…
Original Research
Varos
· Original study ↗
Methodology
Analysis includes advertisers spending $1K+/month; Source: Varos
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
Meta (Facebook) ads: $10 average cost per mille. Source: Varos (2025-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/meta-cpm-feb-2025
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<blockquote cite="https://lighthousedata.io/data/meta-cpm-feb-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$10</strong> -- average cost per mille for Meta (Facebook) ads<br><small>Source: Varos (2025-02) · <a href="https://lighthousedata.io/data/meta-cpm-feb-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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