B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
4%
4% -- cpm change for Meta Ads (2025-05)
Meta Ads CPMs decreased by 4% during the first half of May 2025.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
4%
Unit
Percentage
Data Vintage
2025-05
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GeistM
Primary
Tier A
https://geistm.com/q2-meta-ad-trends-2025/ ↗
Source Article
Meta Ads in Q2 2025 — What the Numbers Are Really Telling Us - GeistM
Meta Ads in Q2 2025 — What the Numbers Are Really Telling Us
Q1 always starts off strong, fueled by ‘new year, new me’ energy, big budgets, and a surge in consumer intent. Brands come out of the gate swinging, eager to capitalize on resolution-driven demand and high engagement. But as the calendar f…
Original Research
GeistM
· Original study ↗
Methodology
GeistM internal campaign analysis, period-over-period change
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
Meta Ads: 4% cpm change. Source: GeistM (2025-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/meta-cpm-decrease-mid-may-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/meta-cpm-decrease-mid-may-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4%</strong> -- cpm change for Meta Ads<br><small>Source: GeistM (2025-05) · <a href="https://lighthousedata.io/data/meta-cpm-decrease-mid-may-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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