B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
12%
12% -- video watch time increase from closed captions for Video content with closed captions (Meta platform) (2022)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Meta
Primary
Tier C
https://www.transcriptionwing.com/what-are-closed-captions-and-why-are-they-important/ ↗
Source Article
What Are Closed Captions And Why Are They Important?
According to a 2022 study by Cisco, 82% of all Internet traffic by average web visitors is from Internet video traffic. Is your audio and video content strategy equipped to take advantage of this statistic?
Creating quality video content, search engine optimization, and consistent community engageme…
Original Research
Meta
· Original study ↗
Methodology
Attributed to Meta with no explicit date; vintage inferred from article context citing a 2022 Cisco study.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Video content with closed captions (Meta platform): 12% video watch time increase from closed captions. Source: Meta (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/meta-closed-captions-watch-time-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/meta-closed-captions-watch-time-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- video watch time increase from closed captions for Video content with closed captions (Meta platform)<br><small>Source: Meta (2022) · <a href="https://lighthousedata.io/data/meta-closed-captions-watch-time-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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