B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
8%
8% -- ad relevance score improvement for Meta Andromeda algorithm (2025)
Meta's Andromeda algorithm delivers up to an 8% boost in ad relevance scores compared to the prior infrastructure.
- Delivers up to an 8% boost (maximum observed figure)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
8%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Meta (Facebook)
Primary
Tier B
https://www.pilothouse.co/post/customer-acquisition-strategy-that-actually-works-for-dtc-brands ↗
Source Article
Customer Acquisition Strategy That Actually Works for DTC Brands - Pilothouse Digital
Customer Acquisition Strategy That Actually Works for DTC Brands
Direct-to-consumer brands in the mid-stage $5M–$30M range often run to the same issue. They’re running acquisition as separate tactics rather than as a connected system. Marketing teams get excited when Meta ads hit their target ROAS o…
Original Research
Meta (Facebook)
· Original study ↗
Methodology
Attributed to Facebook/Meta: the Andromeda ad retrieval engine (rolled out April 22, 2025, fully global by October 2025) delivers up to an 8% boost in relevance scores versus the prior ad delivery infrastructure. 'Up to' indicates a maximum observed figure.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Meta Andromeda algorithm: 8% ad relevance score improvement. Source: Meta (Facebook) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/meta-andromeda-relevance-score-boost
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<blockquote cite="https://lighthousedata.io/data/meta-andromeda-relevance-score-boost" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8%</strong> -- ad relevance score improvement for Meta Andromeda algorithm<br><small>Source: Meta (Facebook) (2025) · <a href="https://lighthousedata.io/data/meta-andromeda-relevance-score-boost" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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