B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$28
$28 -- cost per acquisition for US median CPL - Facebook leads campaigns (2025 Q2)
The US median cost per lead (CPL) for Facebook leads campaigns is $27.66 according to WordStream's 2025 benchmarks.
- WordStream/LocaliQ report figures are median values across 726 US leads campaigns
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$28
Unit
Currency Usd
Data Vintage
2025 Q2
Entity
Sample Size
726
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WordStream
Primary
Tier B
https://www.wordstream.com/facebook-ads-benchmarks ↗
Source Article
Meta Ads Metrics, Benchmarks & Reporting (2025)
Meta Ads Metrics, Benchmarks & Reporting (2025)
Meta Ads Learning Phase Threshold
50
optimization events per ad set per week — the structural exit condition for the learning phase. Below this, delivery is unstable and cost per result is unreliable.
2.59%
US median CTR — leads campaigns (WordStream 2…
Original Research
WordStream
· Original study ↗
Methodology
WordStream / LocaliQ Facebook Ads Benchmarks 2025 report (April 1, 2024–June 30, 2025)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US median CPL - Facebook leads campaigns: $28 cost per acquisition. Source: WordStream (2025 Q2). Via Lighthouse Intelligence -- https://lighthousedata.io/data/meta-ads-metrics-2025-us-median-cpl-leads
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<blockquote cite="https://lighthousedata.io/data/meta-ads-metrics-2025-us-median-cpl-leads" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$28</strong> -- cost per acquisition for US median CPL - Facebook leads campaigns<br><small>Source: WordStream (2025 Q2) · <a href="https://lighthousedata.io/data/meta-ads-metrics-2025-us-median-cpl-leads" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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