B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
12%
12% -- email response rate for email sequence using PAS technique (2026)
A partner agency using the PAS technique in a 5-email nurturing sequence for cold leads achieved a 12% response rate on the second email.
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Lighthouse Research Team
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Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
Mestres do Tráfego
Primary
Tier A
https://blog.mestres.app/melhores-tecnicas-copywriting-vendas ↗
Source Article
【GUIA】 Melhores Técnicas de Copywriting para Vendas 2026
Melhores técnicas de copywriting para vendas definem quem converte visitantes em clientes pagantes. Em 2026, com a atenção do público mais curta que nunca, escolher a estrutura certa pode dobrar suas taxas de conversão. Para mais contexto completo sobre estratégias de conversão, veja nosso
guia sobr…
Original Research
Mestres do Tráfego
· Original study ↗
Methodology
Internal data from Mestres do Tráfego
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
email sequence using PAS technique: 12% email response rate. Source: Mestres do Tráfego (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mestres-do-trafego-email-response-rate
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<blockquote cite="https://lighthousedata.io/data/mestres-do-trafego-email-response-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- email response rate for email sequence using PAS technique<br><small>Source: Mestres do Tráfego (2026) · <a href="https://lighthousedata.io/data/mestres-do-trafego-email-response-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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