B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
2
2 -- engagement uplift of unhinged content vs brand polished posts for Social media content (unfiltered vs brand-polished posts) (2025)
Content labeled 'messy' or 'unhinged' receives 1.9x more engagement compared to brand-polished posts.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2
Unit
Multiple
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
rkiveai.com
Primary
Tier C
https://rkiveai.com/en/resource/news/instagram-reposts-friends-tab-friends-map-2025 ↗
Source Article
Reposts, Reels ‘Friends’ Tab, and Friend Map: Where is Instagram Headed?
Reposts, Reels ‘Friends’ Tab, and Friend Map: Where is Instagram Headed?
Instagram has launched Reposts, a Reels ‘Friends’ tab showing what your friends liked, and an opt-in Friend Map. Here’s the factual breakdown—and a field guide for creators and brands to adapt quickly.
Instagram’s latest upgrad…
Original Research
rkiveai.com
· Original study ↗
Methodology
Engagement comparison statistic cited by rkiveai.com; original source not specified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Social media content (unfiltered vs brand-polished posts): 2 engagement uplift of unhinged content vs brand polished posts. Source: rkiveai.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/messy-content-engagement-multiple-2025
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<blockquote cite="https://lighthousedata.io/data/messy-content-engagement-multiple-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2</strong> -- engagement uplift of unhinged content vs brand polished posts for Social media content (unfiltered vs brand-polished posts)<br><small>Source: rkiveai.com (2025) · <a href="https://lighthousedata.io/data/messy-content-engagement-multiple-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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