B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
5%
5% -- ai adoption rate for merchants using AI-driven recommendations (2025)
Only 5% of merchants have adopted AI-driven recommendations for gift card holders.
- Based on an evaluation of 100 merchants across 17 vertical markets
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
Blackhawk Network
Primary
Tier A
https://www.digitaltransactions.net/merchants-continue-to-improve-gift-card-programs-a-blackhawk-stu… ↗
Source Article
Merchants Continue to Improve Gift Card Programs, a Blackhawk Study Finds - Digital Transactions
U.S. merchants achieved higher performance scores for their gift card programs in 2025, according to Blackhawk Network’s eighth annual review of the programs.
Staples Inc. led all merchants with a score of 104%, followed by Amazon.com with a score of 101% and Best Buy Co. Inc. at 99%. Cosmetics reta…
Original Research
Blackhawk Network
· Original study ↗
Methodology
Evaluated using 126 unique criteria across 17 vertical markets.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
merchants using AI-driven recommendations: 5% ai adoption rate. Source: Blackhawk Network (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/merchants-adoption-ai-recommendations-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/merchants-adoption-ai-recommendations-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- ai adoption rate for merchants using AI-driven recommendations<br><small>Source: Blackhawk Network (2025) · <a href="https://lighthousedata.io/data/merchants-adoption-ai-recommendations-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.