B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
18%
18% -- viewership growth rate for NCAA Men's Tournament (2022)
Viewership growth for the men's NCAA tournament in 2022 was 18%.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forbes
Primary
Tier C
https://www.paritynow.com/resources/articles/womens-sporting-events-that-brands-need-to-pay-attentio… ↗
Source Article
Women's sporting events that brands need to pay attention to in 2023 | Parity
Women's sporting events that brands need to pay attention to in 2023
In case you were asleep last year, 2022 was a monumental year for women’s sports. Viewership and attendance records were broken… and then re-broken. Some of the best athletes to ever compete in their sport retired. There were break…
Original Research
Forbes
· Original study ↗
Methodology
Cited from Forbes
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
NCAA Men's Tournament: 18% viewership growth rate. Source: Forbes (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mens-ncaa-tournament-viewership-growth-2022
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<blockquote cite="https://lighthousedata.io/data/mens-ncaa-tournament-viewership-growth-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- viewership growth rate for NCAA Men's Tournament<br><small>Source: Forbes (2022) · <a href="https://lighthousedata.io/data/mens-ncaa-tournament-viewership-growth-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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