B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
28%
28% -- consumer preference for audience story brands for consumers on social media (2024)
28% of consumers say that the most memorable brands on social media are the ones that highlight audience stories over their own products and services.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sprout Social
Primary
Tier C
https://www.jbd.agency/jbdinsights/2024/01/12/5-social-media-trends-youll-see-in-2024 ↗
Source Article
5 Social Media Trends You’ll See in 2024 — jbd: just better decisions
5 Social Media Trends You’ll See in 2024
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Original Research
Sprout Social
· Original study ↗
Methodology
Sprout Social survey, cited by jbd.agency
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleSocial Media Manager
Channelsocial
Cite this stat
Plain Text
consumers on social media: 28% consumer preference for audience story brands. Source: Sprout Social (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/memorable-brands-audience-stories
HTML Embed
<blockquote cite="https://lighthousedata.io/data/memorable-brands-audience-stories" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- consumer preference for audience story brands for consumers on social media<br><small>Source: Sprout Social (2024) · <a href="https://lighthousedata.io/data/memorable-brands-audience-stories" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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