B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
60%
60% -- purchase likelihood from meme marketing for Consumers (2024)
Over 60% of people are more likely to buy from companies that use memes in their marketing.
- Source states 'Over 60%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2024
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Amra & Elma
Primary
Tier C
https://thecontentmarketingteam.co.uk/2024/01/05/9-content-marketing-trends-to-leverage-in-2024/ ↗
Source Article
9 Content Marketing Trends to Leverage in 2024
New year, new start! 2024 will inevitably bring with it plenty of updates for content marketing, with evolutions of concepts that worked well in 2023 plus a whole host of brand new ideas.
It’s always good to start the new year with a look at your content strategy, planning what content you’ll need t…
Original Research
Amra & Elma
· Original study ↗
Methodology
Cited from Amra & Elma; secondary citation
Methodology documented
Segmentation
IndustryMedia
RegionUK
RoleContent Marketer
Channelcontent
Cite this stat
Plain Text
Consumers: 60% purchase likelihood from meme marketing. Source: Amra & Elma (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/memes-marketing-purchase-likelihood
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<blockquote cite="https://lighthousedata.io/data/memes-marketing-purchase-likelihood" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- purchase likelihood from meme marketing for Consumers<br><small>Source: Amra & Elma (2024) · <a href="https://lighthousedata.io/data/memes-marketing-purchase-likelihood" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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