B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
50%
50% -- email fatigue rate for Association members (2025)
50% of association members report receiving too many emails, an increase from 34% in 2023.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
rallyboard.com
Primary
Tier C
https://www.rallyboard.com/resources/blog/why-associations-can-t-win-the-content-war-(and-what-they-… ↗
Source Article
Why Associations Can't Win the Content War (And What They Should Do Instead)
Associations
Why Associations Can't Win the Content War (And What They Should Do Instead)
The numbers don't lie: Associations are losing the battle for member attention. But there's a better fight to win.
Jackson Boyar
Co-Founder and CEO
·
10 min read
Another thought leadership white paper published…
Original Research
rallyboard.com
· Original study ↗
Methodology
Up from 34% in 2023
Methodology documented
Segmentation
IndustryEducation
RoleAll marketers
Channelemail
Cite this stat
Plain Text
Association members: 50% email fatigue rate. Source: rallyboard.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/members-too-many-emails-50
HTML Embed
<blockquote cite="https://lighthousedata.io/data/members-too-many-emails-50" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- email fatigue rate for Association members<br><small>Source: rallyboard.com (2025) · <a href="https://lighthousedata.io/data/members-too-many-emails-50" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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