B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
40%
40% -- share of members forgetting to redeem for loyalty program members (2026)
40% of loyalty program members admit that they sometimes simply forget to redeem their rewards.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Deloitte
Primary
Tier B
https://www.amplifiloyalty.com/blog/diagnosing-loyalty-program-performance/ ↗
Source Article
How to Improve Loyalty Program Performance
Original Research
Deloitte
· Original study ↗
Methodology
Deloitte Consumer Loyalty Survey / 'Reshaping Customer Loyalty Programs'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
loyalty program members: 40% share of members forgetting to redeem. Source: Deloitte (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/members-forget-redeem-deloitte
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<blockquote cite="https://lighthousedata.io/data/members-forget-redeem-deloitte" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- share of members forgetting to redeem for loyalty program members<br><small>Source: Deloitte (2026) · <a href="https://lighthousedata.io/data/members-forget-redeem-deloitte" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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