B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

3x -- member lifetime value to acquisition cost ratio for membership organisations (2026)

Name: Member Lifetime Value To Acquisition Cost Ratio Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-04

2026 · GlueUp

The recommended member lifetime value to member acquisition cost ratio is 3:1.

Vendor guidance from GlueUp, not empirical research

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Attribution: GlueUp View source

Lighthouse Research Team

Last verified: 2026-10-04 · How we verify data →

Source verified Evidence graded

Value

Unit

Ratio

Data Vintage

2026

Entity

membership organisations

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

GlueUp Primary Tier C

https://membership.quest/membership-retention-agency ↗

Confidence: 23/100 Vintage: 2026 Channel: Deep Crawl

Source Article

Membership Retention Agency | Member Retention Services UK

Reduce Churn, Increase Value Membership Retention Agency Keep more members, for longer, at lower cost than acquisition From £1,500/month. Retention is won in the first 90 days, the year between renewals, the renewal runway, the win-back A member’s yearwhere we keep them - 01First 90 dayswelcome and …

Original Research

GlueUp · Original study ↗

Methodology

Vendor guidance from GlueUp, not research

Methodology documented

Segmentation

IndustryEducation RoleAll marketers

Cite this stat

Plain Text

membership organisations: 3x member lifetime value to acquisition cost ratio. Source: GlueUp (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/member-lifetime-value-to-acquisition-ratio

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<blockquote cite="https://lighthousedata.io/data/member-lifetime-value-to-acquisition-ratio" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3x</strong> -- member lifetime value to acquisition cost ratio for membership organisations<br><small>Source: GlueUp (2026) · <a href="https://lighthousedata.io/data/member-lifetime-value-to-acquisition-ratio" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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