B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
16%
16% -- percentage using social media for destination perceptions for meeting planners (2025)
16% of meeting planners use social media to inform their perceptions about a destination.
- Survey sample limited to meeting planners
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
16%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
aboutdci.com
Primary
Tier A
https://aboutdci.com/blog/four-things-meeting-and-event-planners-dont-want/ ↗
Source Article
Four Things Meeting and Event Planners Don’t Want
Original Research
aboutdci.com
· Original study ↗
Methodology
DCI survey of meeting planners
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
meeting planners: 16% percentage using social media for destination perceptions. Source: aboutdci.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/meeting-planners-social-media-destination-perception-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/meeting-planners-social-media-destination-perception-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16%</strong> -- percentage using social media for destination perceptions for meeting planners<br><small>Source: aboutdci.com (2025) · <a href="https://lighthousedata.io/data/meeting-planners-social-media-destination-perception-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.