B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
61%
61% -- daily social media use rate for medical professionals (2021)
61% of medical professionals log between 1 and 4 hours per day on social media.
- Covers medical professionals who log between 1 to 4 hours per day on social media
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2021
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Media Marketing + Media
Primary
Tier C
https://www.hg.agency/news/marketing-to-radiologists ↗
Source Article
Marketing to Radiologists: The Ultimate Guide | Helen + Gertrude
Apr 28, 2021
By:
As of January 2020, less than 50% of healthcare professionals were considered accessible to sales reps, down from 80% in 2008. And radiologists are no exception. Since COVID-19, less than 20% of practices—radiology included—have resumed visits, according to Medscape.
Accessibility t…
Original Research
Media Marketing + Media
· Original study ↗
Methodology
Attributed to Media Marketing + Media
Methodology documented
Segmentation
IndustryHealthcare
RegionGlobal
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
medical professionals: 61% daily social media use rate. Source: Media Marketing + Media (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/medical-professionals-daily-social-media-use
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<blockquote cite="https://lighthousedata.io/data/medical-professionals-daily-social-media-use" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- daily social media use rate for medical professionals<br><small>Source: Media Marketing + Media (2021) · <a href="https://lighthousedata.io/data/medical-professionals-daily-social-media-use" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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