B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
80%
80% -- share of marketers using generative ai reporting positive roi for Marketers using generative AI (2026)
80% of marketers who use generative AI report seeing a positive return on investment.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MediaPost
Primary
Tier C
https://serpsculpt.com/b2b-enterprise-saas-marketing-organization/ ↗
Source Article
B2B Enterprise SaaS Marketing Organization [2026]
Most enterprise SaaS marketing organizations weren’t designed to scale, they were designed to function. The result: fragmented teams pulling in different directions, unclear accountability, and marketing spend that doesn’t tie to revenue.
Bottom line: Your marketing org structure should match your g…
Original Research
MediaPost
· Original study ↗
Methodology
Attributed to MediaPost research with no date given; article cites productivity and content-quality improvements as drivers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketers using generative AI: 80% share of marketers using generative ai reporting positive roi. Source: MediaPost (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mediapost-genai-marketers-positive-roi
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<blockquote cite="https://lighthousedata.io/data/mediapost-genai-marketers-positive-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- share of marketers using generative ai reporting positive roi for Marketers using generative AI<br><small>Source: MediaPost (2026) · <a href="https://lighthousedata.io/data/mediapost-genai-marketers-positive-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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