B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
3.27%
3.27% -- median monthly subscription churn rate for Subscription businesses (all types) (2024)
The median overall monthly churn rate across 1,200+ subscription sites in Recurly's benchmark study is 3.27%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
3.27%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
1,200
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Recurly
Primary
Tier B
https://www.utterbond.com/blog/reduce-subscription-churn-for-shopify-store ↗
Source Article
How to Reduce Subscription Churn for Shopify Stores
Boost Your
Shopify Store's Recurring Revenue With Utterbond!
Shopify subscription churn quietly destroys recurring revenue: and most store owners don't notice until the damage is already done. There's no dramatic moment, no spike in returns. Subscribers just disappear one by one, and the compounding…
Original Research
Recurly
· Original study ↗
Methodology
Recurly benchmark data across 1,200+ subscription businesses
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Subscription businesses (all types): 3.27% median monthly subscription churn rate. Source: Recurly (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/median-subscription-churn-3-27
HTML Embed
<blockquote cite="https://lighthousedata.io/data/median-subscription-churn-3-27" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.27%</strong> -- median monthly subscription churn rate for Subscription businesses (all types)<br><small>Source: Recurly (2024) · <a href="https://lighthousedata.io/data/median-subscription-churn-3-27" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.