B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$74
$74 -- median paid average order value for D2C ecommerce stores (2025)
Median paid average order value (AOV) for D2C ecommerce stores was about $74 in 2025.
- Directional benchmark
- Varies by vertical, pricing, and bundling
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$74
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
usedaymark.io
Primary
Tier B
https://www.usedaymark.io/blog/d2c-ecommerce-benchmarks ↗
Source Article
D2C Ecommerce Benchmarks 2026: The Numbers That Matter
Jul 11, 2026 · 7 min read
D2C Ecommerce Benchmarks 2026: The Numbers That Matter
First-hand guidance from the Daymark team on analytics workflows, growth reporting, and the operational metrics teams use to make decisions.
Here are the 2026 directional benchmarks for the core D2C metrics, in one tabl…
Original Research
usedaymark.io
· Original study ↗
Methodology
Median paid AOV ~$74 in 2025; some categories run $150+. Source attribution not specified.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
D2C ecommerce stores: $74 median paid average order value. Source: usedaymark.io (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/median-paid-aov-2025
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<blockquote cite="https://lighthousedata.io/data/median-paid-aov-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$74</strong> -- median paid average order value for D2C ecommerce stores<br><small>Source: usedaymark.io (2025) · <a href="https://lighthousedata.io/data/median-paid-aov-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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