B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

6.6%

6.6% -- landing page conversion rate median for Landing pages across all industries (2026)

Name: Landing Page Conversion Rate Median Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-04

2026 · n=1,000 · Apexure

The median landing page conversion rate across all industries is 6.6%.

Secondary citation of Apexure audit of more than 1,000 landing pages

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Attribution: Apexure View source

Lighthouse Research Team

Last verified: 2026-09-21 · How we verify data →

Source verified Evidence graded

Value

6.6%

Unit

Percentage

Data Vintage

2026

Entity

Landing pages across all industries

Sample Size

1,000

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

74/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (10)

Apexure Primary Tier C

https://askbiz.co/blog/ecommerce-landing-page-cro-2026 ↗

Confidence: 75/100 Vintage: 2026 Channel: Deep Crawl

Source Article

CRO 2026: Ecommerce Landing Page Fixes That Lift Conversion

CRO 2026: Ecommerce Landing Page Fixes That Lift Conversion - Your ecommerce site converts at 1.4%. The benchmark is 3%. Here's the gap in £. - What a 1% conversion rate improvement is actually worth at your ad spend level - What are the highest-impact CRO changes for ecommerce landing pages in 2026…

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digital.marketing https://web.archive.org/web/20260203024241id_/https://digital.marketing/blog/ai-…

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SplitBase https://splitbase.com/blog/landing-page-copywriting

2026-09-18

MyMind Studio https://mymindstudio.ai/blog/lead-generation-funnel-setup-for-service-businesses

2026-09-19

Boost Technologies (media.boosttech.jp) https://media.boosttech.jp/webmarketing/lpo-cvr/

2026-09-05

Foundry CRO (foundrycro.com) https://foundrycro.com/blog/landing-page-conversion-rate-benchmarks-2026/

2026-09-06

Ascendly Marketing https://ascendlymarketing.com/website-design-for-lead-generation/

2026-09-06

Foundry CRO https://foundrycro.com/blog/best-landing-page-examples-google-ads-2026/

2026-09-06

Original Research

Apexure · Original study ↗

Methodology

Based on Apexure audit of more than 1,000 landing pages; article states half of all landing pages sit below 6.6%. Cited secondhand; original report not linked.

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Landing pages across all industries: 6.6% landing page conversion rate median. Source: Apexure (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/median-landing-page-conversion-rate-2026

HTML Embed

<blockquote cite="https://lighthousedata.io/data/median-landing-page-conversion-rate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.6%</strong> -- landing page conversion rate median for Landing pages across all industries<br><small>Source: Apexure (2026) · <a href="https://lighthousedata.io/data/median-landing-page-conversion-rate-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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