B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
2.9%
2.9% -- median website conversion rate for B2B websites (2026)
The median B2B website conversion rate is 2.9%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2.9%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
First Page Sage
Primary
Tier C
https://www.apexure.com/blog/b2b-website-strategy/ ↗
Source Article
- A B2B website strategy turns your site from a digital brochure into a revenue engine. It covers five pillars: buyer-centric messaging, conversion architecture, sales-marketing alignment, search visibility, and continuous optimisation.
- 70-80% of B2B purchase decisions are made before a buyer cont…
Original Research
First Page Sage
· Original study ↗
Methodology
Attributed to First Page Sage 2026.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B websites: 2.9% median website conversion rate. Source: First Page Sage (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/median-b2b-website-conversion-rate
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<blockquote cite="https://lighthousedata.io/data/median-b2b-website-conversion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.9%</strong> -- median website conversion rate for B2B websites<br><small>Source: First Page Sage (2026) · <a href="https://lighthousedata.io/data/median-b2b-website-conversion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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