B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
12%
12% -- conversion increase for Major internet television provider (2017)
A major internet television provider saw a 12% increase in conversions compared to their open auction strategy during beta testing of MediaMath's Curated Market.
- Beta testing results
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Ad Tech Daily
Primary
Tier A
https://adtechdaily.com/2017/04/20/mediamath-launches-curated-market-guaranteeing-high-quality-audie… ↗
Source Article
MediaMath Launches Its Curated Market, Guaranteeing High Quality Audience Reach on Brand Safe Content - Ad Tech Daily
New York, New York – MediaMath, the leading independent programmatic company for marketers, announced the launch of its Curated Market, a product that unites advertisers’ need to gain access to their best customers and prospects at scale with the requirement that those audiences are reached in premi…
Original Research
Ad Tech Daily
· Original study ↗
Methodology
Compared to open auction
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Major internet television provider: 12% conversion increase. Source: Ad Tech Daily (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mediaMath-curated-market-beta-test-results-4
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<blockquote cite="https://lighthousedata.io/data/mediaMath-curated-market-beta-test-results-4" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- conversion increase for Major internet television provider<br><small>Source: Ad Tech Daily (2017) · <a href="https://lighthousedata.io/data/mediaMath-curated-market-beta-test-results-4" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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