B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
33%
33% -- content engagement priority for Media planners (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
33%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Source
Camphouse
Primary
Tier A
https://camphouse.io/blog/marketing-planning ↗
Source Article
Marketing Planning: How to Create a Plan That Delivers Results
Without a clear plan, even the best marketing ideas fall flat. It’s not just about running campaigns – it’s about making sure every action supports your goals, fits your budget, and drives real results.
That’s where smart marketing planning comes in.
A solid plan helps you focus your time, money, an…
Original Research
Camphouse
· Original study ↗
Segmentation
Industrymedia_entertainment
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
Media planners: 33% content engagement priority. Source: Camphouse (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/media-planners-content-engagement-priority
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<blockquote cite="https://lighthousedata.io/data/media-planners-content-engagement-priority" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- content engagement priority for Media planners<br><small>Source: Camphouse (2023) · <a href="https://lighthousedata.io/data/media-planners-content-engagement-priority" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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