B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
3.43%
3.43% -- media pitch response rate for media pitches to journalists (Q1 2024)
Journalists replied to 3.43 percent of media pitches sent in Q1 2024.
- Reported as the highest response rate Propel had recorded at the time
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
3.43%
Unit
Percentage
Data Vintage
Q1 2024
Entity
Sample Size
405,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Propel
Primary
Tier B
https://amworldgroup.com/blog/how-to-choose-the-right-pr-agency-for-your-small-business ↗
Source Article
How to Choose the Right PR Agency for Small Business | AMW®
How to Choose the Right PR Agency for Your Small Business
In the bustling marketplace where small businesses vie for attention, the role of public relations (PR) emerges as a beacon of growth and visibility.
Quick Summary
In a competitive marketplace, public relations serves as a crucial tool for sm…
Original Research
Propel
· Original study ↗
Methodology
Propel analysis of more than 405,000 media pitches sent in Q1 2024; reported as the highest response rate Propel had recorded at the time (footnote 5).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
media pitches to journalists: 3.43% media pitch response rate. Source: Propel (Q1 2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/media-pitch-response-rate-q1-2024
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<blockquote cite="https://lighthousedata.io/data/media-pitch-response-rate-q1-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.43%</strong> -- media pitch response rate for media pitches to journalists<br><small>Source: Propel (Q1 2024) · <a href="https://lighthousedata.io/data/media-pitch-response-rate-q1-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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