B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
46%
46% -- media pitch open rate for media pitches to journalists (Q1 2024)
Journalists opened 46 percent of media pitches sent in Q1 2024.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
46%
Unit
Percentage
Data Vintage
Q1 2024
Entity
Sample Size
405,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Propel
Primary
Tier B
https://amworldgroup.com/blog/how-to-choose-the-right-pr-agency-for-your-small-business ↗
Source Article
How to Choose the Right PR Agency for Small Business | AMW®
How to Choose the Right PR Agency for Your Small Business
In the bustling marketplace where small businesses vie for attention, the role of public relations (PR) emerges as a beacon of growth and visibility.
Quick Summary
In a competitive marketplace, public relations serves as a crucial tool for sm…
Original Research
Propel
· Original study ↗
Methodology
Propel analysis of more than 405,000 pitches sent in Q1 2024; share of pitches opened by journalists (footnote 5).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
media pitches to journalists: 46% media pitch open rate. Source: Propel (Q1 2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/media-pitch-open-rate-q1-2024
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<blockquote cite="https://lighthousedata.io/data/media-pitch-open-rate-q1-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- media pitch open rate for media pitches to journalists<br><small>Source: Propel (Q1 2024) · <a href="https://lighthousedata.io/data/media-pitch-open-rate-q1-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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