B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
10%
10% -- media management fee percentage for marketing agencies (2026)
Many marketing agencies charge 10% to 20% of the monthly media budget as a management fee.
- Reported as a range of 10% to 20% of monthly media budget
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Darkroom
Primary
Tier B
https://ascendlymarketing.com/how-much-do-marketing-agencies-charge/ ↗
Source Article
How Much Do Marketing Agencies Charge: 2026 Price Guide
Original Research
Darkroom
· Original study ↗
Methodology
Range 10-20%; midpoint used. From Darkroom's 2026 service pricing breakdown
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketing agencies: 10% media management fee percentage. Source: Darkroom (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/media-management-fee-percentage-2026
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<blockquote cite="https://lighthousedata.io/data/media-management-fee-percentage-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- media management fee percentage for marketing agencies<br><small>Source: Darkroom (2026) · <a href="https://lighthousedata.io/data/media-management-fee-percentage-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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