B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
19%
19% -- media consumption increase for Indian families (2023-04)
Media consumption (TV, Internet, Radio, etc.) increased for 19% of Indian families in April 2023.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
19%
Unit
Percentage
Data Vintage
2023-04
Entity
Sample Size
10,034
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Axis My India
Primary
Tier A
https://www.axismyindia.org/Consumer-Sentiment.php ↗
Source Article
AXIS MY INDIA
(Retail) 15% consumers plan to buy white goods such as AC, Refrigerator this summer season- as per Axis My India April CSI Survey
Overall household spending has increased for 56%
A&M) 57% prefer watching IPL on TV, 30% on mobile: Axis My India April CSI Survey
Overall 42% plan to watch IPL 2023 seas…
Original Research
Axis My India
· Original study ↗
Methodology
Consumption of TV, Internet, Radio etc. Net score 0. Urban 21%, males 20%, females 17%; 18-25YO highest at 29%. Jan 2023 pre-budget survey reported 20%; down 3% from April 2022.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Indian families: 19% media consumption increase. Source: Axis My India (2023-04). Via Lighthouse Intelligence -- https://lighthousedata.io/data/media-consumption-up-19-india-apr-2023
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<blockquote cite="https://lighthousedata.io/data/media-consumption-up-19-india-apr-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19%</strong> -- media consumption increase for Indian families<br><small>Source: Axis My India (2023-04) · <a href="https://lighthousedata.io/data/media-consumption-up-19-india-apr-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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