B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
90%
90% -- media consumption increase for media consumers (2020)
According to Virgin Media, media consumption was up 90% on the first day of school closures.
- Specific geographic scope or network baseline is not detailed in the text beyond referencing Virgin Media.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2020
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Virgin Media
Primary
Tier B
https://martechasia.net/digital-marketing/how-to-tweak-digital-marketing-for-surviving-business-lock… ↗
Source Article
How to tweak digital marketing for surviving business lockdowns | MartechAsia
‘Non-essential’ businesses under lockdown have stopped sales, but strengthening branding and customer loyalty needs full steam, says one marketing agency.
While certain brands may be experiencing a huge increases in sales during the pandemic, the vast majority of businesses like restaurants, event o…
Original Research
Virgin Media
· Original study ↗
Methodology
Cited from Virgin Media during COVID-19 school closures; methodology not stated
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
media consumers: 90% media consumption increase. Source: Virgin Media (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/media-consumption-increase-school-closures-virgin-media
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<blockquote cite="https://lighthousedata.io/data/media-consumption-increase-school-closures-virgin-media" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- media consumption increase for media consumers<br><small>Source: Virgin Media (2020) · <a href="https://lighthousedata.io/data/media-consumption-increase-school-closures-virgin-media" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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