B
Evidence Grade B
Verified
accuracy verified by the review judge
Safe to Cite
Current
20%
20% -- cpm reduction for AI media buying models (2026)
Media buying models cut CPM by 20%.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
MMA India
Primary
Tier B
https://mmaglobal.com/articles/press-release15-industry-leaders-why-ai-creative-effectiveness-will-b… ↗
Source Article
[PRESS RELEASE]15 Industry Leaders on Why AI Creative Effectiveness Will Be Won by Better Judgment, Not More Output
Original Research
MMA India
· Original study ↗
Methodology
Case example shared in industry discussion
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI media buying models: 20% cpm reduction. Source: MMA India (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/media-buying-models-cpm-cut
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<blockquote cite="https://lighthousedata.io/data/media-buying-models-cpm-cut" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- cpm reduction for AI media buying models<br><small>Source: MMA India (2026) · <a href="https://lighthousedata.io/data/media-buying-models-cpm-cut" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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