B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
21%
21% -- wasted media budget percentage for advertisers (2025)
21% of media budgets are wasted annually due to poor data quality.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
SureShot
Primary
Tier C
https://www.mycaraquel.consulting/audit ↗
Source Article
Audit | Myca Raquel Consulting
Are you tired of pouring money into marketing efforts that don't deliver results?
Frustrated by the lack of engagement from your target audience? It's time to stop guessing and start knowing exactly how to make your marketing work for you.
The Hidden Cost of Ineffective Marketing
Did you know that b…
Original Research
SureShot
· Original study ↗
Methodology
Cited from SureShot; original methodology not stated
Methodology documented
Segmentation
IndustryAll
RegionGlobal
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
advertisers: 21% wasted media budget percentage. Source: SureShot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/media-budget-waste-poor-data-quality
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<blockquote cite="https://lighthousedata.io/data/media-budget-waste-poor-data-quality" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- wasted media budget percentage for advertisers<br><small>Source: SureShot (2025) · <a href="https://lighthousedata.io/data/media-budget-waste-poor-data-quality" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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