B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
24%
24% -- measuring roi challenge percentage for content marketers (Q1 2024)
24% of Brafton's LinkedIn poll respondents reported measuring ROI as their biggest content marketing challenge.
- Based on a LinkedIn poll of Brafton followers
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
24%
Unit
Percentage
Data Vintage
Q1 2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Brafton
Primary
Tier C
https://www.brafton.ca/blog/content-marketing/content-marketing-remains-the-biggest-challenge/ ↗
Source Article
‘Content Creation’ Remains the Biggest Marketing Challenge, Despite AI | Brafton
We polled our LinkedIn followers about their biggest content marketing challenges, and nearly everything about the results surprised us.
The survey prompt was straightforward: What’s your biggest content marketing challenge right now?
(“Right now” = February/early March 2024.)
The options to choose …
Original Research
Brafton
· Original study ↗
Methodology
Brafton's LinkedIn poll, February/March 2024
Segmentation
Industrymarketing
Cite this stat
Plain Text
content marketers: 24% measuring roi challenge percentage. Source: Brafton (Q1 2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/measuring-roi-challenge-2024
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<blockquote cite="https://lighthousedata.io/data/measuring-roi-challenge-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- measuring roi challenge percentage for content marketers<br><small>Source: Brafton (Q1 2024) · <a href="https://lighthousedata.io/data/measuring-roi-challenge-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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