B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

37%

37% -- goal achievement likelihood increase for companies using specific measurable marketing goals (2026)

Name: Goal Achievement Likelihood Increase Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-01

2026 · HubSpot

Companies that set specific, measurable goals are 37% more likely to achieve them.

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Attribution: HubSpot View source

Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

37%

Unit

Percentage

Data Vintage

2026

Entity

companies using specific measurable marketing goals

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

HubSpot Primary Tier C

https://applaunchpartners.com/atlanta-s-plant-shops-social-media-wins-in-2026/ ↗

Confidence: 48/100 Vintage: 2026 Channel: Common Crawl

Source Article

Atlanta Plant Shops: Social Media Wins for Marketers

Original Research

HubSpot · Original study ↗

Methodology

Cited from a HubSpot report on marketing statistics; methodology not detailed in source

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

companies using specific measurable marketing goals: 37% goal achievement likelihood increase. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/measurable-goals-achievement-likelihood

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<blockquote cite="https://lighthousedata.io/data/measurable-goals-achievement-likelihood" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- goal achievement likelihood increase for companies using specific measurable marketing goals<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/measurable-goals-achievement-likelihood" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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