B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
59%
59% -- pmp users citing better consumer targeting for Middle East marketers using a PMP (2026)
59% of Middle East marketers who use a PMP cite better consumer targeting as a primary reason.
- up to three primary reasons could be selected
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
59%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
132
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Warc and Mobile Marketing Association
Primary
Tier A
http://arabadonline.com/details/news-in-brief/mobile-marketing-intentions-strong-in-the-middle-east ↗
Source Article
ArabAd | Mobile Marketing Intentions Strong in the Middle East
Original Research
Warc and Mobile Marketing Association
· Original study ↗
Methodology
Warc/MMA survey; among PMP users
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Middle East marketers using a PMP: 59% pmp users citing better consumer targeting. Source: Warc and Mobile Marketing Association (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/me-pmp-targeting-59
HTML Embed
<blockquote cite="https://lighthousedata.io/data/me-pmp-targeting-59" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- pmp users citing better consumer targeting for Middle East marketers using a PMP<br><small>Source: Warc and Mobile Marketing Association (2026) · <a href="https://lighthousedata.io/data/me-pmp-targeting-59" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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