B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
66,000
66,000 -- campaign reach for Mdundo x MTN MoMo campaign (Nigeria) (2024-11)
The month-long collaboration campaign between Mdundo and MTN MoMo in Nigeria achieved a campaign reach of 66,000.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
66,000
Unit
Count
Data Vintage
2024-11
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mdundo for Brands
Primary
Tier B
https://www.mdundoforbrands.com/post/announcing-the-outcomes-of-our-month-long-collaboration-with-mt… ↗
Source Article
Announcing the outcomes of our month-long collaboration with MTN Momo, tailored specifically for Mdundo users in Nigeria!
Announcing the outcomes of our month-long collaboration with MTN Momo, tailored specifically for Mdundo users in Nigeria!
Nov 6, 2024
1 min read
Case studies
Under the strategic guidance of Ololade Otusanya, Ugochukwu Vincent, and Abimbola Ogundiran, we achieved a campaign reach of 66K. Moreover, ou…
Original Research
Mdundo for Brands
· Original study ↗
Methodology
Company case study of a month-long brand collaboration campaign
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mdundo x MTN MoMo campaign (Nigeria): 66,000 campaign reach. Source: Mdundo for Brands (2024-11). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mdundo-mtn-momo-campaign-reach-2024
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<blockquote cite="https://lighthousedata.io/data/mdundo-mtn-momo-campaign-reach-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66,000</strong> -- campaign reach for Mdundo x MTN MoMo campaign (Nigeria)<br><small>Source: Mdundo for Brands (2024-11) · <a href="https://lighthousedata.io/data/mdundo-mtn-momo-campaign-reach-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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