B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
213,000
213,000 -- campaign reach for Mdundo x Co-operative Bank of Kenya 'Yea Right Now' campaign (2025)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
213,000
Unit
Count
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mdundo for Brands
Primary
Tier A
https://www.mdundoforbrands.com/post/here-is-our-successful-collaborative-campaign-with-co-operative… ↗
Source Article
Here is our successful collaborative campaign with Co-operative Bank of Kenya for the "Yea Right Now" campaign!
Here is our successful collaborative campaign with Co-operative Bank of Kenya for the "Yea Right Now" campaign!
Case studies
With strategic guidance and insights from Michelle Murungi, SALLY KIMANI, Jade N., and Ngumo Kahiga, we achieved a notable campaign reach of 213K in a month. Our efforts also …
Original Research
Mdundo for Brands
· Original study ↗
Methodology
Self-reported brand campaign case study by Mdundo for Brands; reach measured over one month.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mdundo x Co-operative Bank of Kenya 'Yea Right Now' campaign: 213,000 campaign reach. Source: Mdundo for Brands (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mdundo-coop-bank-campaign-reach-213k
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<blockquote cite="https://lighthousedata.io/data/mdundo-coop-bank-campaign-reach-213k" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>213,000</strong> -- campaign reach for Mdundo x Co-operative Bank of Kenya 'Yea Right Now' campaign<br><small>Source: Mdundo for Brands (2025) · <a href="https://lighthousedata.io/data/mdundo-coop-bank-campaign-reach-213k" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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