B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

40%

40% -- mcommerce share of us ecommerce for US m-commerce as share of total US e-commerce market (2021)

2021  · Business Insider

M-commerce accounts for between 40% and 50% of the total U.S. e-commerce market.

  • Attributed to Business Insider
  • Reported as a range between 40% and 50%
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Attribution: Business Insider View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2021
Entity
US m-commerce as share of total US e-commerce market
Geography
US
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Business Insider Primary Tier C
https://www.intuitsolutions.net/blog/4-strategies-for-boosting-m-commerce-conversion-rates/ ↗
Confidence: 48/100 Vintage: 2021 Channel: Deep Crawl
Source Article
4 Strategies For Boosting M-Commerce Conversion Rates
“Convenience” became the most important buzzword in 2020. And if you’re trying to keep your business relevant for your customers, you’ve spent the past year finding ways to adjust your products and services to meet these new expectations. Mobile conversion rates aren’t as big or flashy as video ads …
Original Research
Business Insider · Original study ↗

Article reports a range of 40%-50% attributed to Business Insider; midpoint of 45% used per normalization guidance.

Methodology documented
Industryecommerce RegionUS RoleAll marketers Channelmulti-channel
Plain Text
US m-commerce as share of total US e-commerce market: 40% mcommerce share of us ecommerce. Source: Business Insider (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mcommerce-share-of-us-ecommerce-2021
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<blockquote cite="https://lighthousedata.io/data/mcommerce-share-of-us-ecommerce-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- mcommerce share of us ecommerce for US m-commerce as share of total US e-commerce market<br><small>Source: Business Insider (2021) · <a href="https://lighthousedata.io/data/mcommerce-share-of-us-ecommerce-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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