B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- maximum roi increase for companies with advanced segmentation strategy (2023)
Companies with a mature segmentation strategy record an ROI increase of up to 40%.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier B
https://famefact.com/2025/07/22/community-segmentierung-verschiedene-mitgliedergruppen-gezielt-anspr… ↗
Source Article
Community-Segmentierung: Verschiedene Mitgliedergruppen gezielt ansprechen | famefact
Die Kunst der Community-Segmentation: Der Schlüssel zum gezielten Ansprechen verschiedener Mitgliedergruppen
In einer Welt, in der täglich 500 Millionen Tweets gesendet werden und über 2 Milliarden Menschen aktiv auf Facebook sind, ist es nicht mehr ausreichend, eine einheitliche Botschaft an alle z…
Original Research
McKinsey
· Original study ↗
Methodology
McKinsey study from 2023
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies with advanced segmentation strategy: 40% maximum roi increase. Source: McKinsey (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mckinsey_study_roi_zuwachs
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<blockquote cite="https://lighthousedata.io/data/mckinsey_study_roi_zuwachs" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- maximum roi increase for companies with advanced segmentation strategy<br><small>Source: McKinsey (2023) · <a href="https://lighthousedata.io/data/mckinsey_study_roi_zuwachs" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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