B
Evidence Grade B
Graded
accuracy verified by the review judge
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Recent
65%
65% -- share of customers with targeted promotions as primary purchase reason for customers (2025)
Targeted promotions are the primary reason for purchase for 65% of customers according to McKinsey research.
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Lighthouse Research Team
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Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier C
https://www.vmgdigital.com/blog/mid-year-marketing-review-key-insights-and-trends/ ↗
Source Article
Mid-Year Marketing Review: Key Insights And Trends For H2
TL:DR
- A mid-year marketing review is essential for adapting strategies to evolving trends and consumer behaviors in the second half of the year (H2).
- Key trends to observe include data-driven decision-making, the continued rise of e-commerce in business , increased demand for personalization and…
Original Research
McKinsey
· Original study ↗
Methodology
McKinsey research as cited by blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers: 65% share of customers with targeted promotions as primary purchase reason. Source: McKinsey (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mckinsey-targeted-promotions-purchase-reason
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<blockquote cite="https://lighthousedata.io/data/mckinsey-targeted-promotions-purchase-reason" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- share of customers with targeted promotions as primary purchase reason for customers<br><small>Source: McKinsey (2025) · <a href="https://lighthousedata.io/data/mckinsey-targeted-promotions-purchase-reason" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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