B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
45%
45% -- annual subscriber retention rate for Replenishment subscriptions (e-commerce) (2026)
According to McKinsey's study of e-commerce subscribers, replenishment subscriptions kept 45% of members for a year or more.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier B
https://www.darkroomagency.com/observatory/subscription-churn ↗
Source Article
Subscription Churn: Causes, Benchmarks & Fixes | Darkroom
RETENTION MARKETING
Subscription Churn: Why Subscribers Cancel and How to Stop It
Written by Darkroom leardership
July 29, 2026
Subscription churn is the rate at which subscribers cancel or lapse from a recurring product or membership, measured monthly as lost subscribers divided by the starting num…
Original Research
McKinsey
· Original study ↗
Methodology
McKinsey e-commerce subscription study
Methodology documented
Segmentation
IndustryeCommerce
Cite this stat
Plain Text
Replenishment subscriptions (e-commerce): 45% annual subscriber retention rate. Source: McKinsey (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mckinsey-replenishment-retention
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mckinsey-replenishment-retention" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- annual subscriber retention rate for Replenishment subscriptions (e-commerce)<br><small>Source: McKinsey (2026) · <a href="https://lighthousedata.io/data/mckinsey-replenishment-retention" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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