B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
10%
10% -- personalized marketing sales lift for personalized marketing (2025)
Personalized marketing can increase sales by at least 10%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey & Company
Primary
Tier B
https://learn.islash.io/islash-insights/get-to-know-your-customers-with-automated-labels ↗
Source Article
Get to Know Your Customers with Automated Labels! | iSlash AI
Get to Know Your Customers with Automated Labels!
The Smart Way to Use Customer Labels for Better Segmentation & Higher Engagement!
Ever felt like your customer data is a messy closet? Leads, past buyers, VIP clients—all jumbled together. You know they’re different, but how do you treat them differe…
Original Research
McKinsey & Company
· Original study ↗
Methodology
Cited from McKinsey & Company; also reports up to 8x ROI
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
personalized marketing: 10% personalized marketing sales lift. Source: McKinsey & Company (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mckinsey-personalized-marketing-sales-roi
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<blockquote cite="https://lighthousedata.io/data/mckinsey-personalized-marketing-sales-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- personalized marketing sales lift for personalized marketing<br><small>Source: McKinsey & Company (2025) · <a href="https://lighthousedata.io/data/mckinsey-personalized-marketing-sales-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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