B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
78%
78% -- consumers more likely to repurchase with personalization for consumers (2025)
78% of consumers say personalization makes them more likely to repurchase.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier C
https://printepssw.com/insight/value-driven-services ↗
Source Article
How to Stand Out in a Crowded Print Market with Value-Driven Services
Contents The Hidden Cost of Manual Scheduling The Automation Wave is Here—And It Changes Everything What Real-Time Scheduling Actually Means for Your Floor Starting Where You Are The Practical Next...
How to Stand Out in a Crowded Print Market with Value-Driven Services
Not standing out from the cro…
Original Research
McKinsey
· Original study ↗
Methodology
McKinsey research cited by Print ePS
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
consumers: 78% consumers more likely to repurchase with personalization. Source: McKinsey (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mckinsey-personalization-repurchase-78pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mckinsey-personalization-repurchase-78pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- consumers more likely to repurchase with personalization for consumers<br><small>Source: McKinsey (2025) · <a href="https://lighthousedata.io/data/mckinsey-personalization-repurchase-78pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.