B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
5%
5% -- marketing productivity uplift for marketing productivity via generative AI (2026)
Generative AI could lift marketing productivity by 5 to 15 percent of total marketing spend.
- Estimate from McKinsey
- Reported as a range (5 to 15 percent)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier B
https://gteams.ai/blogs/business-tasks-ai-interns-can-handle/ ↗
Source Article
5 Business Tasks AI Interns Handle Better Than Manual Work
Businesses lose money and time when their best people spend hours on repetitive work. Updating CRMs, cleaning spreadsheets, summarizing research or meetings, compiling reports, formatting documents: these tasks are necessary for any business, but they don’t need a skilled, highly paid employee behin…
Original Research
McKinsey
· Original study ↗
Methodology
Range reported (5-15%); midpoint 10% extracted per range-handling rule.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketing productivity via generative AI: 5% marketing productivity uplift. Source: McKinsey (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mckinsey-genai-marketing-productivity-pct
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<blockquote cite="https://lighthousedata.io/data/mckinsey-genai-marketing-productivity-pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- marketing productivity uplift for marketing productivity via generative AI<br><small>Source: McKinsey (2026) · <a href="https://lighthousedata.io/data/mckinsey-genai-marketing-productivity-pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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