B
Evidence Grade B
Graded
under review
Safe to Cite
Current
19%
19% -- customer satisfaction increase for businesses transitioning to digital customer service (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
19%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey and Company
Primary
Tier B
https://justcall.io/solution/digital-customer-service/ ↗
Source Article
Communications for Online Customer Service | JustCall
24/7 multi-channel support, automations, better conversations, and happy customers — JustCall helps you grow business.
Provide 24/7 customer service across channels — calls, SMS, email, even WhatsApp. Have better conversations with all your communications in one place. All synced to CRM.
Eliminate c…
Original Research
McKinsey and Company
· Original study ↗
Methodology
McKinsey and Company report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses transitioning to digital customer service: 19% customer satisfaction increase. Source: McKinsey and Company (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mckinsey-digital-customer-service-customer-satisfaction-increase
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<blockquote cite="https://lighthousedata.io/data/mckinsey-digital-customer-service-customer-satisfaction-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19%</strong> -- customer satisfaction increase for businesses transitioning to digital customer service<br><small>Source: McKinsey and Company (2026) · <a href="https://lighthousedata.io/data/mckinsey-digital-customer-service-customer-satisfaction-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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