B
Evidence Grade B
Graded
under review
Safe to Cite
Current
40%
40% -- customer satisfaction increase for shoppers who used the bot (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (4)
Clepher
Primary
Tier B
https://clepher.com/what-is-conversational-marketing/ ↗
Source Article
What Is Conversational Marketing? A Practical Guide to Growth
Think of conversational marketing as the digital version of a friendly shop assistant who greets you the moment you walk into a store. It’s a total shift from the old method of shouting one-way messages at an audience. Instead, it’s about starting real-time, one-on-one conversations that solve custo…
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zoom.com
https://www.zoom.com/
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retaildive.com
https://www.retaildive.com/
2026-08-15
customerexperiencedive.com
https://www.customerexperiencedive.com/
2026-08-15
Original Research
Clepher
· Original study ↗
Methodology
The increase was seen in customer satisfaction scores.
Methodology documented
Segmentation
IndustryRetail
RoleAll marketers
Channelinfluencer
Cite this stat
Plain Text
shoppers who used the bot: 40% customer satisfaction increase. Source: Clepher (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/conversational-marketing-customer-satisfaction-increase
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<blockquote cite="https://lighthousedata.io/data/conversational-marketing-customer-satisfaction-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- customer satisfaction increase for shoppers who used the bot<br><small>Source: Clepher (2026) · <a href="https://lighthousedata.io/data/conversational-marketing-customer-satisfaction-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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