B
Evidence Grade B
Graded
under review
Safe to Cite
Current
56%
56% -- total return to shareholders differential for top-quartile design performers (public companies) (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
300
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey & Company
Primary
Tier B
https://www.tisdigitech.com/blog/ux-design-process-guide/ ↗
Source Article
Your Comprehensive Guide to the UX Design Process | TIS
Most product failures are not technology failures. They are unresolved user problems wearing a coat of code. A disciplined UX design process is what separates products that earn daily use from those that quietly churn out of the app store. For B2B teams shipping enterprise platforms, eCommerce store…
Original Research
McKinsey & Company
· Original study ↗
Methodology
McKinsey five-year study of 300 public companies
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
top-quartile design performers (public companies): 56% total return to shareholders differential. Source: McKinsey & Company (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mckinsey-design-shareholder-returns
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<blockquote cite="https://lighthousedata.io/data/mckinsey-design-shareholder-returns" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- total return to shareholders differential for top-quartile design performers (public companies)<br><small>Source: McKinsey & Company (2026) · <a href="https://lighthousedata.io/data/mckinsey-design-shareholder-returns" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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