B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

87%

87% -- cmos believing brand building strategically important for CMOs in Europe and North America (2024)

Name: Cmos Believing Brand Building Strategically Important Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-28

2024 · n=104 · McKinsey

According to McKinsey's 2024 Global Consumer Marketing Leader Survey, 87% of CMOs believe brand building is strategically important.

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Attribution: McKinsey View source

Lighthouse Research Team

Last verified: 2026-09-28 · How we verify data →

Source verified Evidence graded

Value

87%

Unit

Percentage

Data Vintage

2024

Entity

CMOs in Europe and North America

Sample Size

104

Geography

EMEA

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

McKinsey Primary Tier B

https://basa-studio.com/stories/roi-cultural-brand-building ↗

Confidence: 28/100 Vintage: 2024 Channel: Common Crawl

Source Article

ROI of Cultural Brand Building

Original Research

McKinsey · Original study ↗

Methodology

McKinsey Global Consumer Marketing Leader Survey

Methodology documented

Segmentation

Industrymarketing RegionEMEA RoleCMO

Cite this stat

Plain Text

CMOs in Europe and North America: 87% cmos believing brand building strategically important. Source: McKinsey (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mckinsey-cmos-brand-building-importance

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<blockquote cite="https://lighthousedata.io/data/mckinsey-cmos-brand-building-importance" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- cmos believing brand building strategically important for CMOs in Europe and North America<br><small>Source: McKinsey (2024) · <a href="https://lighthousedata.io/data/mckinsey-cmos-brand-building-importance" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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