B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
50%
50% -- google searches with ai summaries rate for Google Search (2026)
50% of Google searches already have AI summaries showing.
- Reported by McKinsey
- Set to rise to 75% by 2028
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier C
https://houseofperformance.co.uk/blog/paid-media-january-update ↗
Source Article
Paid Media: January Update
What an exciting start to the year we have had in the performance marketing world….
1. Google Ads added campaign mix experiments in Beta
2. Google Ads added audience exclusions to PMAX
3. Open AI announced chat GPT ads
4. Google announced UCP
1. Google Ads: Campaign Mix Experiments
Have you ever won…
Original Research
McKinsey
· Original study ↗
Methodology
Cited from McKinsey; set to rise to 75% by 2028
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Search: 50% google searches with ai summaries rate. Source: McKinsey (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mckinsey-ai-summaries-50
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<blockquote cite="https://lighthousedata.io/data/mckinsey-ai-summaries-50" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- google searches with ai summaries rate for Google Search<br><small>Source: McKinsey (2026) · <a href="https://lighthousedata.io/data/mckinsey-ai-summaries-50" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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