B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
15%
15% -- personalization revenue increase for Businesses using AI-driven personalization (2025)
AI-driven personalization can lead to a 15% revenue increase according to McKinsey.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey & Company
Primary
Tier C
https://www.sobot.io/article/emerging-customer-support-problems-2025/?ref=blog.helpdocs.io ↗
Source Article
Emerging Trends in Customer Support Problems and Fixes
Customer support problems in 2025 demand immediate attention. With 93% of customer service teams acknowledging that expectations have reached an all-time high, businesses face mounting pressure to deliver exceptional service. Yet, 80% of consumers frequently encounter negative interactions, leading …
Original Research
McKinsey & Company
· Original study ↗
Methodology
Attributed to McKinsey; measures revenue lift from AI-driven personalization
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Businesses using AI-driven personalization: 15% personalization revenue increase. Source: McKinsey & Company (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mckinsey-ai-personalization-revenue-lift-15
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mckinsey-ai-personalization-revenue-lift-15" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- personalization revenue increase for Businesses using AI-driven personalization<br><small>Source: McKinsey & Company (2025) · <a href="https://lighthousedata.io/data/mckinsey-ai-personalization-revenue-lift-15" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.