B Evidence Grade B Graded under review Safe to Cite Recent

20%

20% -- revenue increase from ai marketing for Companies using AI in marketing (2025)

Name: Revenue Increase From AI Marketing Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-05

2025 · McKinsey

Cite this stat Share How we verify

Attribution: McKinsey View source

Lighthouse Research Team

Last verified: 2026-10-05 · How we verify data →

Source verified Evidence graded

Value

20%

Unit

Percentage

Data Vintage

2025

Entity

Companies using AI in marketing

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

McKinsey Primary Tier C

https://dapta.ai/blog-posts/beginners-guide-ai-for-marketers/ ↗

Confidence: 30/100 Vintage: 2025 Channel: Wayback

Source Article

A Beginner’s Guide to AI for Marketers

A Beginner’s Guide to AI for Marketers Imagine a world where your marketing strategies are not just driven by intuition but powered by cutting-edge technology. AI for Marketing is transforming the way businesses engage with their audiences, enabling data-driven decisions that were once unimaginable.…

Original Research

McKinsey · Original study ↗

Methodology

Source reports a range of 20-30% revenue increase; midpoint 25% extracted. Attributed to McKinsey, cited secondhand in a Dapta vendor blog post with no link or methodology.

Methodology documented

Segmentation

IndustryAll RegionGlobal RoleAll marketers Channelmulti-channel

Cite this stat

Plain Text

Companies using AI in marketing: 20% revenue increase from ai marketing. Source: McKinsey (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mckinsey-ai-marketing-revenue-increase

HTML Embed

<blockquote cite="https://lighthousedata.io/data/mckinsey-ai-marketing-revenue-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- revenue increase from ai marketing for Companies using AI in marketing<br><small>Source: McKinsey (2025) · <a href="https://lighthousedata.io/data/mckinsey-ai-marketing-revenue-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →