B
Evidence Grade B
Graded
accuracy verified by the review judge
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Recent
39%
39% -- ai ebit impact rate for organizations globally (2025)
39% of organizations in McKinsey's 2025 global survey reported measurable enterprise-level EBIT impact from AI.
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Lighthouse Research Team
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Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier B
https://bigwheelperformance.com/blog/ai-won-t-save-a-broken-gtm-but-it-will-scale-what-works ↗
Source Article
AI Won’t Save a Broken GTM
Original Research
McKinsey
· Original study ↗
Methodology
McKinsey 2025 global survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
organizations globally: 39% ai ebit impact rate. Source: McKinsey (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mckinsey-ai-ebit-impact-39pct-2025
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<blockquote cite="https://lighthousedata.io/data/mckinsey-ai-ebit-impact-39pct-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- ai ebit impact rate for organizations globally<br><small>Source: McKinsey (2025) · <a href="https://lighthousedata.io/data/mckinsey-ai-ebit-impact-39pct-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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